Will Pegna is a multidisciplinary artist based in London, UK. Drawing from over a decade and a half of experience as a competitive dancer and conceptual artist, Pegna works between performance, film, and visual art, exploring the deployment of movement and the deconstruction of choreography to communicate ideas.

Pegna’s artistic practice reflects his interests in the process of movement creation and codification as tools to uncover new connections. He has recently explored perceptions of natural stamina, metropolitan romanticism, and non-competitive group objectives. Pegna established the research-based project series ‘All Terrain Training’ in 2020, which continues to tour internationally, providing performances and workshops in London, Berlin, Milan, The Netherlands, and Seoul.

Pegna joins a roster of new talent exploring the possibilities and impact of movement within fashion communication. From finishing touches to designing choreography as an integral part of a brand’s visual language, Pegna applies art direction from a movement perspective.

Previous clients and collaborations include:

Loewe,  XLIM, adidas, Ader Error, Puma,  Vibram,  Reebok,  Octi, Carhartt, _J.L-A.L_,  Johanna Parv, Saatchi Gallery,  Always Do What You Should Do, Greater Goods, VooStore, Freker, Nowness, Sadlers Wells, Soar Running, Cost Per Kilo, Ministry of Sound, Nike Serva,.